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Privacy policy

This policy explains which personal data Welcome to Amsterdam collects, why we do so, who we share it with and what your rights are. We collect as little as possible: you can read the whole site without telling us who you are.

Last updated: 28 October 2026

Who we are

The controller

Welcome to Amsterdam is published by PixelEffect, Waterlaat 44, 5171 VX Kaatsheuvel, the Netherlands. Email [email protected], phone +31 416 743 434.

We are the controller for the personal data described in this policy, as defined in the EU General Data Protection Regulation (GDPR). Questions about privacy? Email us and we will reply within one month.

What we collect

Purposes, data and retention

PurposeDataLegal basisHow long we keep it
Answering your message (contact form or email)Name, email address, your message and anything you choose to includeOur legitimate interest in replying to you; for advertisers, steps you ask us to take before an agreementUp to 12 months after our last contact. Invoices and agreements with advertisers: 7 years (Dutch tax law)
Website statistics (Google Analytics 4)Pages viewed, how you reached the site, device and browser type, approximate location (country or city), an online identifierYour consent (statistics cookies)At most 14 months, then deleted automatically by Google
Affiliate links and booking widgetsA referral identifier set by the partner when you click or use a widget. We only see totals and commissions, never your name or booking detailsYour consent (marketing cookies)Set by each partner, see the cookie policy
Delivering and protecting the websiteIP address, browser type, the page requested and the time of the request (server and security logs)Our legitimate interest in a fast, secure websiteA limited period, as set by our hosting and security providers

We do not sell personal data, we do not build profiles of readers ourselves and we do not use your data for automated decisions. We have no user accounts, newsletter or payments on this site. If that changes, we will update this policy first.

Sharing

Who we share data with

We only share data with parties that need it to provide a service to us or to you:

  • Our web hosting provider, which stores the website and its server logs.
  • Cloudflare, which delivers the site quickly and blocks malicious traffic.
  • Google (Google Ireland Ltd), for Google Analytics 4, only after you accept statistics cookies.
  • Booking partners such as GetYourGuide, Travelpayouts and the services it works with (for example Welcome Pickups for airport transfers), I amsterdam City Card and Stay22. When you book with them, they are responsible for your booking data under their own privacy policies.

Google and Cloudflare may process data in the United States. Both are certified under the EU-US Data Privacy Framework. Where other partners process data outside the European Economic Area, they must use safeguards approved by the European Commission, such as Standard Contractual Clauses.

We may also disclose data when the law or a court order requires it.

Cookies and similar technologies are explained in our cookie policy.

Your rights

How to access, correct or delete your data

Under the GDPR you have the right to:

  • access the personal data we hold about you;
  • have it corrected or deleted;
  • restrict or object to our use of it, including use based on our legitimate interest;
  • receive it in a portable format (data portability);
  • withdraw your consent at any time, for example by changing your cookie settings. This does not affect what we did before.

Email [email protected] to use these rights. We may ask you to confirm who you are, so we never hand data to the wrong person. We reply within one month.

Not happy with how we handle your data? Please tell us first. You also have the right to complain to the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, or to the authority in the EU country where you live.

More

Security, children and changes

Security

The site is served over an encrypted connection (HTTPS). Only the people who run the site can access messages and statistics, and access is protected.

Children

This site is not aimed at children under 16 and we do not knowingly collect their data.

Other websites

We link to many other websites, such as museums, hotels and booking partners. This policy does not cover them, so please read their privacy policies.

Changes to this policy

We update this policy when our website or the law changes. The date at the top shows the latest version.

Related guides

Keep planning

Cookie policy

Which cookies we use and how to change your choice.

Read the guide →

About us

Who we are and how we make money.

Read the guide →

Contact

Questions about your data.

Read the guide →