Last checked: September 2026 · Based on the official website
The Heineken Experience is a self-guided tour through Heineken’s former brewery on the Stadhouderskade, on the edge of De Pijp. Interactive rooms tell the story of the brand, the brewing process and its sponsorships, and the tour ends with a tasting. A visit takes about 1.5 hours.
You need to be of legal drinking age (18+) to drink. Tickets have a time slot; mornings are usually calmer.
Opening hours: Monday to Thursday 10:30–19:30, Friday to Sunday 10:30–21:00.
Opening hours, prices and services can change. Always check the official website before you visit. Spotted something out of date? Let us know.
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