Mission & vision

Our mission and editorial standards

We want every visitor to experience the best of Amsterdam, and to do it in a way that respects the city and the people who live here. These are the principles behind every guide we publish.

Why we exist

Mission and vision

Our mission

Make Amsterdam easy to explore with clear, reliable and practical information, from the famous sights to the quiet corners.

Our vision

A city guide that helps visitors spend their time and money well, supports local businesses and encourages responsible travel.

Editorial standards

How we research and write

  1. We check facts against official sources. Opening times, booking rules and prices come from the venue, the city or the operator wherever possible.
  2. We date our guides. Every guide shows when it was last checked, and we update it when things change.
  3. We separate advertising from advice. Sponsored content and listings are labelled. Affiliate links never decide what we recommend.
  4. We link to official tickets where it matters. When a sight only sells tickets itself, such as the Anne Frank House, we send you there.
  5. We correct mistakes. Spotted an error? Tell us via the contact page and we will fix it.